In early period, the playground just start business , the popularity is not high ,and also no steady client base .it lacks actual operation experience of playground management ,all the management job is running in period .At this stage , the operation target is spread the playground popularity quickly ,develop the player’s quantity ,enlarge the playground ‘s popularity and brand recognition .At this time, we should centralize the resource ,use the scientific means of marketing to get periodical target ,including use hardware advertisement and software journalism article through media to spread playground hardware and software for our target consumer group ,stand out our playground’s advantages and highlights, we also can hold some public activities or bargain sales special offers at the same time ,to enlarge game center’s popularity , establish playground’s reputation.

   In constantly use advertisement ,promotion and active marketing methods , according to different individual cases proceed specific marketing research and assess , fish out more effective marketing strategy .Without doubt , the profit margin maybe maintain at a lower level at this stage .A lot of advertising expenses ,activity budget outlays and lower sales promotion price component operation costs ,the operator should have this mental preparation for this case .This section always will last one or three month , it’s the most difficult adaptive phase for operator .

   When the playground have definite brand awareness , through prophase public activities ,advertising and promotion effect’s investigation and evaluation .The entertainment park management work go to the right path step by step . contrapose prophase all kinds of marketing method’s investigation and evaluation results , adjust early part of improper application , inconspicuous effect marketing method ,keep the price at a steady level at the same time , contrapose the situation improve part of children amusement equipments.

　　                                                                                                                 Shared by Miss Tifa from Daizu world game machine company