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How to manage the Children’s playground successfully?(4)

2014-4-14      View:

     To strengthen the prophase established brand recognition and reputation , we still need continue investment in advertisement and  promotion. At this time , all kinds of promotion should be as marketing method ,Adequacy reduce advertising cost ,the marketing objective lock-on further increasing and stabilizing number of players. Because of the price is relative increase , ,meanwhile the advertising budget is reduce and the experience of operating management bring lower administrative cost, compare with prior period ,the profit relatively will much higher.

  When playground’s brand recognition and reputation keep rising , the price relatively steady , already come into being a stable business model and the number of player get to regular scope , but all kinds of marketing method stimulation function for target consumer is more and more less .So , we need conformity internal resource, maintain furthest existing  consumer group keep consumption ,increase their persistent consumption passion .Operator can take example of large-scale general merchandise business pattern ,bring in member integration and privilege method, or credits exchange fashion commodity encourage activity .Along with consumer’s loyalty index increase , the playground will build itself brand image among a group of faithful consumer.

           

                                                                                                     Shared by Miss Tifa  from Daizu world game machine company